The Marketing Campaign Planning Checklist That Will Get You Proactive

The Marketing Campaign Planning Checklist That Will Get You Proactive Plan your work. Then work your plan. ^ Thats one of my favorite quips of all time. Why, you ask? Because its simple + practical + super helpful. Proactively planning your marketing campaigns helps you: Eliminate jumping into execution without clearly defined goals (or not knowing how youll measure success). Planning provides intense focus on  growth instead of being distracted by the trivial minutia. Avoid the overwhelming nature of marketing. There is so much to do, so solid  planning helps you avoid the stress because youll become super organized. Collaborate more effectively + efficiently. Planning eliminates last-minute fire drills  and miscommunication. So how can you reap all of those benefits? Im glad you asked.  Ã°Å¸Ëœâ€° This Is The Ultimate Marketing Campaign Planning Checklist That Will Get You ProactiveGet Your FREE Marketing Campaign Planning Template (And Plan More Effectively Than Ever) Download your free marketing campaign template kit to plan  anything. Youll get: A planning template spreadsheet you can easily customize  with Excel (or upload it into Google Sheets if thats more your thing). A  content calendar PDF template to help you visually map out your publish dates. This is  especially handy for rough, high-level planning- just print, write your ideas on sticky notes, and add those to the dates so you can move things around as you map out your campaign timeline. A campaign checklist to help you remember all of the main points from this blog post. This will help you focus + make sure you dont miss anything. I recommend downloading this kit now and implementing the actionable advice youll learn throughout this post immediately. After all... amazing  ideas without solid execution  never  boost your results. Amazing ideas without solid execution  never boost your results.What Is A Marketing Campaign? (For The Sake Of Understanding Everything In This Post) Here's your marketing campaign definition: A marketing campaign  is a project consisting of multiple pieces of content or events, connected together by a unified theme, with clear start and end dates. Marketing campaign planning, then,  is the process of organizing everything behind the scenes to ensure a smooth, efficient process. Planning helps you nail every deadline  for every piece/event you publish/host within your campaign. A Few Marketing Campaign Examples Some marketing campaign examples may help illustrate this concept a little better. 1. Product Launches Has your business launched a new product or service? It's likely you didn't just publish one blog post and called it good. Product launches are great opportunities for a multi-faceted marketing campaign. The last thing you'll want to do is share the news once and  assume everyone in your audience now understands you offer something new. For product launch campaigns, you may consider: A product announcement blog post A complementary content marketing style, educational, blog post A landing page all about the new product, feature, or service Social media messages directing traffic to both blog posts + your landing page Facebook ads directing traffic to the landing page AdWords and other paid search advertising to  capitalize on purchase search intent Emails to your current customers Emails to your prospects list you've built via content marketing best practices Press releases for specific  niche publications Press release for local news media Native advertising in niche publications Product demo webinars Another blog post with the demo webinar video embedded Retargeting ads for those who've seen the news anywhere on your blog posts, landing pages, and beyond Kathryn, our Head of Product Marketing, manages product launch marketing campaigns like this all the time. Here's a screenshot of what this actually looks like mapped out on a calendar: Not all of this  content needs to ship at the same time. You can plan when each piece will publish, outline the tasks you need to complete for each,  map out the dates when each task needs to be completed, and delegate accordingly. ^ This is what you'll learn throughout this blog post. 2. Content Launches Imagine publishing a brand new course, e-book, video series, podcast, microsite, or tool. Just like a product launch, these large-scale content projects deserve more than one-and-done communication. You'll likely want to schedule: A landing page that contains the content and is optimized to convert traffic (Example: Headline Analyzer) A blog post  that shares the content (Example:  How To Write Headlines That Drive Traffic, Shares, And Search Results) A social media campaign to promote the blog post or direct traffic directly back to the landing page (or both, because... why not?) Emails to your customers to give the content away for free Emails to your prospects Emails to your friends in the industry asking them to share your content Facebook ads, paid search ads, and retargeting ads to broaden your audience well beyond  the folks who already know your business Internal links from your most popular blog posts with calls to action directing your visitors' attention to the new content Links from your new blog posts to direct traffic to the big content ^ You get the picture... You invest a lot of time + effort into large-scale content. Make the most of it by scheduling a campaign to share it long after the initial launch. For example, when recently released the Marketing Strategy Certification Course, this is what the campaign looked like: 3. Events Events often require promotion beforehand (to get attendees), during (to communicate  where  attendees need to go + what attendees need to know or do), and after (to reiterate the value of the event + convert prospects as necessary). Examples here include conferences, virtual summits, webinars, and Meetups. Your event campaign may include: Before A landing where prospects can sign up to attend Emails to customers to  influence more attendees Emails to  the email list you've built using content marketing methodology Press releases to niche publications that share  upcoming events Press releases to local media to attract local prospects Social media messages to share  the event landing page with your existing following Itinerary emails for  those who sign up to help them 1) know they made the list, and 2) select the  sessions they'd like to attend most During A mobile app with daily itineraries A print itinerary Swag bags + name cards and lanyards Wayfinding signage Presentation decks + speaking points Printed handouts to help attendees implement the advice you're providing Landing pages to give away free product + content you talk about during the event Booth materials and signage An event hashtag + a way to showcase the social messages during the event After Emails thanking attendees for coming + reminding them of the value they received from your event Emails providing additional information attendees may have requested during the event, like presentation decks and  video recordings of the event (which may also require landing pages, SlideShare decks, or YouTube videos) Emails optimized to convert attendees into paying customers An old school, physically mailed letter with a certification + swag Again, you get the idea here. Here is an example of a webinar campaign Kathryn organized when we collaborated with Pat Flynn from Smart Passive Income: An event is definitely a marketing campaign with a clearly defined start and end date for each phase of the project, with all communication centered around a topic (the event itself). Use These Marketing Campaign Examples To Plan Your Own Content + Promotion Checklists You're going to learn a lot more about this throughout the campaign planning checklist. But essentially, with each of the examples above, I simply brainstormed all of the content pieces that would make sense for each campaign. You will do the same for your own marketing campaigns. It's not rocket science. But rather, identifying the content ideas that you can realistically execute to make your campaign more successful than publishing one-and-done content. If you'd like more content ideas to kick start your campaign brainstorming, read this comprehensive blog post: Recommended Reading:  113 Content Types To Organize With Your Marketing Calendar Your Marketing Campaign Planning Checklist Our CEO and Co-Founder, Garrett Moon, says... The simplest approach is often the best place to start. It's easy to let the amount of things you could do overwhelm you. And overwhelm makes it hard to start, especially because humans are naturally adverse to change. That's why the following checklist  is kinda... minimalist. I recommend NOT overcomplicating the process here simply because it doesn't have to be complicated. Based on my experience managing marketing campaigns for years, this is what I highly recommend you do (consider this a marketing campaign planning checklist): [ ] Draft The Campaign Launch Brief Your launch brief is the version of truth for the high-level communication behind the campaign. It includes: The marketing campaign idea The resources + budget The goal + how you'll measure it The speaking points A link to your content + promotion checklist A link to your high-level marketing campaign sprints A link to your marketing calendar campaign timeline + ship dates ^^^ You can simply  copy + paste that list into a Word Doc, Google Doc, or Evernote Note, then flesh  out the details. There is also a free Word Doc template in the bonus content within this blog post- you can simply download that and get started immediately. Think about these seven points as an outline that will help you easily communicate the purpose of your campaign and how you will execute it. So let's take a look into each of these points. I've found it helpful to  answer questions as a framework for clarifying your plan: [ ] Clarify The Marketing Campaign Idea Answer this: Who will this campaign benefit the most? As you  think through your audience: Try to target only one  prospective customer. If your idea is broad or you know it will benefit multiple audiences, consider planning multiple campaigns.  This will prevent you from spreading your message too thin (or sharing information one audience type just wouldn't care about). Target a  specific sub-set within your audience.  For example, if you are targeting lawyers for your campaign, which kind of lawyers will you target (e.g. corporate lawyers, estate planning lawyers, personal injury lawyers, etc.)? Write a story about why your campaign will help this audience. Fill in the blanks of the following  framework, putting yourself into your audience's shoes: As an {audience type}, I want to {do something} so that {I get a desired value}. At this point, you will also describe the project in a couple sentences or paragraph, essentially coming up with the campaign definition. Think of this as the elevator pitch for your campaign. For example, when we recently released the Marketing Strategy Certification Course, this is what the project description looked like: Staying organized is a never-ending struggle. As marketers, we live in a fly-by-the-seat-of-our-pants world, and if we aren’t organized, it can feel like one fire drill after another. Well, not anymore. This course is all about getting you insanely organized and giving you the tools for real 10x growth. We’ll teach you how to prioritize the RIGHT kind of content, how to optimize it for 237% more engagement, and how to take control of your marketing strategy (not the other way around). Ready to get started? Cool. Keep scrolling. As in the example, your campaign description connects the dots between what you will provide  (e.g. the content within the campaign) and the value the audience gets (e.g. what's in it for them). You'll learn more about understanding  what your audience values in the following Speaking Points check. [ ] Know Your Resources + Budget Answer this: What kind of resources might you need to complete the campaign? As you consider this question, you will: Brainstorm the talent + people the campaign will require to be successful. For example, if you decide to build a free online tool, you may need help from a developer who is typically not on your marketing team. Now is the time to think through this roadblock and work with the right folks internally (or look for an external partner) to help you make the  campaign a reality. Make sure your marketing team has the tools it needs before you start executing. The last thing you need is to take on a  campaign only to have it come to a halt because tools weren't part of your budget. Consider the  time it may take your team to complete the project. How much can they take on given the campaigns they are currently working on? What might your  launch date be given this knowledge? Have a clear budget. You may need to work with those partners, buy tools for your team, or account for overtime your staff will take on. ^^ At this point, you are thinking high-level. These are estimations (all aside from budget, which you can clearly know for actual money you will need to buy tools or services from external vendors). The rest is  a very educated guess based on your experience. In the Content + Promotion check, you will literally map out every piece of content within a campaign, then determine who will do specific parts + how much time it will take to complete. That will help you understand  and define exactly what to expect from your resource. Right now, knowing your resources and budget at a high-level can help you get sign-off from the big wigs so they know what to expect as you take on this campaign. [ ] Define Goal  + How You'll Measure It Answer this: What results will this campaign produce? If you have  data from similar campaigns, you may be able to get to a specific figure here. This extremely detailed blog post will help you understand  what to expect from future content performance based on your historical data. If you don't have historical data on similar  campaign of this kind, it's still helpful for your team to know why you are taking on this campaign (and not something else). You can write this simply in your launch brief: The goal of our campaign is to influence {specific metric}. Now, before you launch, you will need to know how you will track the results the campaign produces. A tool  like Kissmetrics  will help you track nearly anything. Or you may opt to use Google Analytics with its Goals and Custom Reports functionality. Let's look at an example of setting up Google Analytics Goal tracking + Custom Reports to view the information. Since a majority of you likely have larger marketing goals to influence email subscriber signups from your campaigns, let's use this as an example for your goal metric for your campaign. Open Google Analytics  and click  Admin. Select Goals. Click + New Goal. Name the goal, select Destination, and hit Continue. Select Begins With for your destination, then write in the slug of the page your users see after they convert into your email list. Oftentimes, that is a specific thank you page on your website, so that's the example you're learning here. Then hit Save. It takes up to two days for Google Analytics to know you want the tool to track that metric, so give it some time. But in the meantime, let's set up a Custom Report so you can view those results when they start rolling in. Select Customization and click Custom Reports. Hit + New Custom Report. Title your custom report (I like to use the same Name from my goal). In Metric Groups, search for your goal name and select that goal's Goal Completions option from the dropdown. In Dimension Drilldowns,  search for and select Goal Previous Step - 1. Hit Save. Now once Google Analytics starts tracking your goal, you will use the Custom Report to view the pages your audience saw immediately before converting into your email list. This will help you understand which pieces of content within your campaign have been most successful (along with viewing how all of your other content is performing for this goal, too). ^^^ Essentially, now you know how you will measure your marketing campaign's success.

Locke teaching on the individuals right to private property Essay - 1

Locke teaching on the individuals right to private property - Essay Example In this book he discusses how humans have a right to property and how and to what extent this affects the God. He advocated that although humans resided in a socially set system but all could not be treated the same way. He believed, â€Å"... a thinking, intelligent being, that has reason and reflection, and can consider itself as itself, the same thinking thing in different times and places, which it only does by that consciousness which is inseparable from thinking† (Ariew & Watkins 370). The capability to think, analyze, reason and evaluate separates us from animals. Reasoning and reflection is because of what one experiences on its own and every individual has a different experience. He concluded that humans speak patriarchal with time .all men are blessed with certain traits and presents by the sovereign. In short, every person is responsible for his own self. Hence, man would do his best to explore and benefit from his potentials. It is not obligatory to benefit from th ese gifts. It's on the person himself. . Every person has the choice of benefiting from his capabilities thus he's responsible for his own self. This theory can be explained by numbering and quantifying the labor involved. Labor either physical or mental bears fruits for the person and his property. He believed that decision was on our own not the sovereign as we choose the best for you

Organizational Behavior - What Is A Learning Organization Assignment

Organizational Behavior - What Is A Learning Organization - Assignment Example As the paper stresses organizations try to involve them in single-loop learning. After having detected the mistakes, the rectification procedure depends upon past routines as well as present policies. However, the learning organization generally makes use of the double-loop learning. In this case, the errors that are detected are corrected by means of adjustment of the goals of the organization, its strategies and the standard schedules. From the report it is clear that there are five main features of a learning organization. The members of the organization have shared vision which is mutually agreed among them. People often do not follow their old ways of thinking and make use of the standard routines in order to resolve the problems or perform their task. It has been observed that the employees of the organization consider the organizational processes, interaction with the environment, activities as well as functions to be significant components of scheme of inter-relationships. It is often believed that people of the organization try to communicate openly with all the members of the organization without fear of criticism or punishment. People reduce their personal interests as well as portioned departmental interests to work together and attain the shared visions of the organization. Advocates of the learning organization envisage such organization as a remedy for three basic problems intrinsic in traditional orga nizations, such as fragmentations, competitions as well as reactions.

Entrepreneurship And Selling Essay Example for Free

Entrepreneurship And Selling Essay 1.0 Introduction There are various types of white coffee are selling in the market currently. Therefore, I would like to share about my new brand of white coffee, Fah Sin white coffee. As we all know, this industry in Malaysia is well known, with different brands such as Old Town White Coffee, Nescafe White Coffee, Ipoh White Coffee and so many others. For this product that I am about to share, is it fully owned by myself. Therefore, this is a fully sole-proprietor company. Before we go any further, let us look through the history of white coffee. White Coffee is a native product of Malaysia. Malaysia Origin White Coffee is made of well-chosen Liberica, Arabica and Robusta coffee beans and premium skim milk, processing in mild low-temperature baking and special process to remove the bitter and sour taste cause by high-temperature grilled, and minimize the caffeine, bitterness and sourness to the lowest without any additives added, outstanding aroma, gentle to stomach and retain the original color and flavor of coffee, the color is more softer than the regular coffee, light golden yellow with pure classical taste. The white coffee is a unique coffee drinks in Malaysia with about 100 years of history. White coffee doesn’t mean the color of coffee is white; it is made of well-chosen Liberica, Arabice and Robusta coffee beans, baking without caramel at direct low-temperature which takes 2.5 times longer than the high-temperature charcoal baking, and grind into coffee powder. It removes the scorch and sour taste cause by common high temperature fried and charcoal roasted, but retains the natural flavor and rich aroma of the coffee, memorable fragrant and smoothness. Gentle to stomach, do not get inflamed, low caffeine, pure mild quality, suits the requirements for modern taste of life with outstanding aroma. 2.0 General Macro Environment Elements. Entrepreneurship can be defined as the method of utilizing one’s individual creativity and inventiveness to bring in changes to an already existing business or to initiate a new business with a view to developing and expanding it and make it an economically profitable venture. To ensure that this new product could create a success and a new impact to the public, we have to study the ventures of environment assessment. The following diagram provides a clearer vision of the important parts of the assessment. As an entrepreneur, we have to look closely at the factors that is surrounding in our society, in order to achieve the target sales that we plan. The macro environments include the major forces that act not only on the firm itself, but also on its competitors and on elements in the micro-environment. The macro-environment tends to be harder to influence than does the micro-environment, but this does not mean that firms must simply remain passive; the inability to control does not imply an inability to influence. Often the macro-environment can be influenced by good public relations activities. The main elements of the macro-environment are known as PEST, which means: P – Political and Legislation. E – Economy S – Socio-Cultural T – Technology 2.1 Political and Legislation – Political factors often impact on business: recent examples are the worldwide movement towards privatization of former government-owned utilities and businesses, and the shift away from protection of workers’ rights. Firms need to be able to respond to the prevailing political climate, and adjust the marketing policy accordingly. For example, British Telecom, Deutsche Telekom and Telstra of Australia have all had to make major readjustments to their marketing approaches since being privatized, and in particular since seeing an upswing in competitive levels. Almost all the firms’ activities have been affected, from cutting the lead time between ordering and obtaining a new telephone, through to price competition in response to competitors’ cut-price long-distance and international calls. British Telecom was the UK’s fifth biggest spender on advertising during 2003. This segment is the arena in which different interest groups compete for attention and resources. This is where I can exercise my political power by obeying and adhere to the policy, legislation and regulations on how the business operates. There are 2 types of issue which we need to consider, which is the global issues and the national issues. As for my company, I will only need to observe the national issues, where taxation and regulations are more important. The reason is because the impact of taxation on business operations can reduce the cash available for business ventures to invest while some taxes are favorable to only certain business and disadvantageous to others. 2.2 Economy – Economic factors encompass such areas as the boom/bust cycle, and the growth in unemployment in some parts of the country as a result of the closing of traditional industries. Macro-economic factors deal with the management of demand in the economy; the main mechanisms governments use for this are interest rate controls, taxation policy and government expenditure. If the government increases expenditure (or reduces taxation), there will be more money in the economy and demand will rise; if taxation is increased (or expenditure cut), there will be less money for consumers to spend, so demand will shrink. Rises in interest rates tend to reduce demand, as home loans become more expensive and credit card charges rise. This factor plays a vital role in the success or failure of a new business. As an entrepreneur, we need to analyze this factor at the global, national and local levels. Meanwhile, we must also scan, monitor, forecast and assess the macroeconomic factors that can affect the new business. 2.3 Socio-Cultural – This factor consists of two major related aspects: 2.3.1 Demographic changes: It happens due to changes in the population, ethnic groups, and population structures according to age, gender, geographical location, and their income. These elements will clearly provide the data of consumers’ demand, buying power and industrial capacity. We need to assess these changes in order to identify our business opportunities. Demographic changes can have major effects on companies: the declining birth rate in most Western countries has an obvious effect on sales of baby products, but will eventually have an effect on the provision of state pensions as the retired have to be supported by an ever-shrinking number of people of working age. Likewise, changes in the ethnic composition of cities or in the population concentration (with few people living in the city centers of large cities) cause changes in the demand for local services and retailers, and (more subtly ) changes in the type of goods and services demanded. 2.3.2 Social trends: This relate to the lifestyle of a person. We also need to monitor the lifestyle changes in order to identify business opportunities. But yet, as an entrepreneur, we also need to forecast and assess the meaning of changes for our business by looking at their own self-interest. 2.4 Technology – This is also a vital factor for a new venture through product development and commercialization. Technological change happens in two forms: 2.4.1 Pure Invention: This refers to the creation of something new that is different from existing technology or product. Normally it has economic value and has no competitors at initial stages and it is often monopoly by individual. But there will be no market at the early stage. On the other hand, new inventions can create new markets and opportunities for business. For example, the invention of semiconductors created business opportunities in computers and mobile phones. 2.4.2 – Process Innovation: This refers to the s mall changes in design, product formulation and manufacturing, materials and distribution. Scanning and monitoring changes in technology are not easy tasks due to information is not easily available. 3.0 Elements of Macro Environment That Affects Our Organization. At the very beginning, we have look through all the major factors or the macro environment elements. Can we discover what the factors that might affect our new business are? We have to collect more information and data before we can launch a new product and to do researches about our country’s current situation. 3.1 -Political and Legislation: Malaysia is a peaceful country. We have no wars compared to other countries like Israel or Pakistan. We have also many types of ethnic in Malaysia, where we have malay, chinese, Indian, kadazan and so many others. Our legislation is controlled by our ruling government and we always live in peace and harmony. 3.2 -Economy: Malaysia economy is growing rapidly, with many overseas investors and also new ventures. This increased the working opportunities and the average income of a local scholar is RM 1800.00 – RM 2500.00, and therefore this will also help to increase the buying power. 3.3 -Socio-Cultural: If we look closely to the lifestyle of the working adults, we are always busy and always looking for something instant to eat or drink during in the office. Therefore, our new white coffee is very convenient and suitable for working adults as it is a 3 in 1 coffee packet. Drinking coffee also consider as a culture to working adults, to boost up their stamina while at work. 3.4 Technology: As for this white coffee, we have our very own research and development team. We are also planning to add in other herbal plants into this white coffee as an additive ingredients so that our coffee will taste better compared to other brand. Entrepreneurship, as discussed earlier, comprises of all the aspects of the new venture and the entrepreneur can face challenges from all of them. For instances, the finances for the enterprise has to be calculated, planned, accessed and distributed according to the project plan. For start-up ventures, the establishment and infrastructure costs will be high initially and an interval has to be allowed for the profits to show up in the accounts. The necessary permits, licenses and governmental procedures for starting the venture have to be procured in time for starting the production. Hiring of adequately skilled employees, building a strong sales-force, building a relationship with the consumers by getting to know their needs and satisfying these needs at a fair price, and satisfying the investors by turning into a profitable venture as soon as possible are also challenges that the entrepreneur has to learn to handle effectively and efficiently. 4.0 Micro-Economic Factors. Micro-economic factors are to do with the way people spend their incomes. As incomes have risen over the past 40 years or so, the average standard of living has risen, and spending patterns have altered drastically. The proportion of income spent on food and housing has fallen, whereas the proportion spent on entertainment and clothing has risen. Information on the economy is widely publicized, and marketers make use of this information to predict what is likely to happen to their customers and to demand for their products. Micro environment factors are factors close to a business that have a direct impact on its business operations and success. Before deciding corporate strategy businesses should carry out a full analysis of their micro environment. In this assignment, we discuss common micro environment factors. 4.1 Customers As all businesses need customers, they should be Centred (Orientated) around customers. The firms marketing plan should aim to attract and retain customers t hrough products that meets their wants and needs and excellent customer service. 4.2 Suppliers Suppliers provide businesses with the materials they need to carry out their business activities. A suppliers behavior will directly impact the business it supplies. For example if a supplier provides a poor service this could increase timescales or product quality. An increase in raw material prices will affect an organization’s Marketing Mix strategy and may even force price increases. Close supplier relationships are an effective way to remain competitive and secure quality products. 4.3 Competitors The name of the game in marketing is differentiation. Can the organization offer benefits that are better than those offered by competitors? Does the business have a unique selling point (USP)? Competitor analysis and monitoring is crucial if an organization is to maintain or improve its position within the market. If a business is unaware of its competitors activities they will find it very difficult to â€Å"beat† their competitors. The market can move v ery quickly for example through a change in trading conditions, consumer behavior or technological developments. As a business it is important to examine competitors responses to these changes so that you can maximize the impact of your response. 4.4 Financial Institutions – In Malaysia, we have SME Bank as our financial-aid. An organization, which may be either for-profit or non-profit, that takes money from clients and places it in any of a variety of investment vehicles for the benefit of both the client and the organization. SME Info provides the latest information, industry news and updates about the Small to Medium Enterprise segments in Malaysia. The portal also provides insights and latest news on government announcements, industry trends and available financing and training programmes for SMEs. Various developmental aspects for SMEs in Malaysia that the portal provides includes advisory services, financing options, training programmes, business networking and matching, and further industry events organized by the government and private sectors. SME Info is run by Bank Negara (The National Reserve Bank of Malaysia), where they play host as the Secretariat to the National SME Development Council. 4.5 Non-Government Organization – This organization could provide useful information and advices to new entrepreneurs. FOMCA Federation of Malaysian Consumers Associations (Gabungan Persatuan-Persatuan Pengguna Malaysia) For example, we have a very active consumer association in Malaysia which is known as Persatuan Pengguna Pulau Pinang. They are a very active group which protects all the consumers in Malaysia. 4.6 Government Agencies -In Malaysia, we have many local authority that control a new establishment of a company. For example, Companies Commission of Malaysia (SSM), JAKIM, and many others. Therefore, in Seremban, we need to deal with Majlis Perbandaran Seremban (MPS) in order to obtain our license. 5.0 Summary After looking at all the major criteria in order to achieve success for my new venture in this white coffee business, I am very sure that we can implement all the macro environment factors which we discussed earlier. It will not only help us to improve our sales in order to meet our sales goal, but can also expand my venture to overseas and maybe international. Therefore, we need to improve our technology, which is our Research and Development sector to produce better quality of the product. A good product will also ensure our consumer to achieve maximum satisfaction. With good impressions from our consumers, I believe our new product will gain a great impact to the society.

A Comparison of the Main Approaches to Personality Psychology Essay

A Comparison of the Main Approaches to Personality Psychology Psychology of personality is a difficult concept to define and quantify, therefore most personality theories, however different they may be in other respects, share the basic assumption, that personality is a particular pattern of behaviour and thinking, that prevails across time and situations and differentiates one person from another. Most theories attempting to explain personality represent part of the classic psychological Nature verse Nurture debate. In other words, is personality â€Å"inherited†, or developed through our interactions with the environment. In addition, we shall compare and contrast two of the main approaches to personality psychology by concentrating on Psychoanalytical Theory (Freud) and Social Learning Theory (Bandura). By looking at the Psychodynamic approach, developed by Freud, we can argue that it emphasizes the interplay of unconscious psychological processes in determining human thought, feelings, and behaviours. The basis of this approach is that psychological factors play a major role in determining behaviour and shaping personality. Freud argued that personality is composed of three major systems the id, the ego, and the superego. The id (biological part of personality) is present at birth and consists of inherited instincts and all psychological energies. The id operates according to the pleasure principle, seeking to reduce tension, avoid pain and obtain pleasure. The ego (executive part of personality) is conscious part of the mind, the â€Å"real† us. The function of the ego is to express and satisfy the desires of the id in accordance wit... ...ogist, 33, 344-358t Bandura, A. (1982). Self- efficacy mechanism in human agency. American Psychologist, 33, 334-358 Mischel, W. (1984). Convergence and challenges in the search for consistency. American Psychologist, 39, 351-364 Rotter, J. B. (1966) Social learning and Clinical Psychology. Englewood Cliffs, NJ; Practice Hall Rotter, J.B. (1966) Generalized expectancies for internal verse external control of reinforcement. Psychological Monographs, 80 (1, Whole No. 609) Alfred, A. (1927) The practice and theory of individual Psychology. New York: Harcourt Brace Jovanovich Carlson, R. Neil and Martin, Neil, and Buskit, W. (2004) Psychology (2nd European edition). Essex: Pearson Education Limited Gross, R (1996).Psychology, The Science of mind and behaviour (3rd Ed). London: Hodder & Stoughton

Laptops in classroom? No problem Essay

Elena Choy is a paraprofessional at NYC Board of Education. In her argument â€Å"Laptops in the Classroom? No Problem† published in the book â€Å"Forming a Critical Perspective†, she believes the arguments that people use in favor of banning laptops in the classroom are not valid arguments to be using to make an assumption. Choy states her side of the argument against banning laptops and proceeds to give four main reasons on why people want to ban laptops: upraised lids of laptops distract the teacher, laptops distract other students, students take overly excessive notes on laptops, users are so busy on the laptop, they don’t participate in group discussion. Choy goes into detail talking about why each of these arguments will not work. Choy uses many different tactics to give evidence for her side of the argument. First of all, Choy uses a stern and matter of fact tone to try and convince the reader that the argument is not valid. This stern tone makes Choy sound confident, which makes it easier for the reader to accept her side of the argument. Choy also uses the point that students pay for tuition. Once a student pays his or her tuition, it is completely up to them as far as making decision on how to spend their time studying and doing homework. This means that if students want to mess around in class and play different games while the teacher is discussing the material from the class, it is not the job of the teacher to be their baby sitter and make sure they are paying attention. She also gives the reason that every student has their own way of taking notes and understanding information to shoot down the argument that people using laptops take too extensive notes. Choy uses these multiple strategies to help shoot down each argument that is for banning laptops. Through the use of many different techniques, Choy analyses the question as to should laptops be banned in classrooms and gives many examples as to why she believes banning laptops would not be helpful. Her confidence is what really makes her argument valid and believable to its readers. Choy achieves this confidence by going from one reason to the other as though she has a list. This â€Å"list† way of writing, makes her sound more credible because she  has so many different reasons. For example, she uses phrases such as, â€Å"Let’s look at each of these arguments (Choy)† and â€Å"Which gets to the second argument (Choy).† She does not show any doubt in her writing. This type of diction makes her seem extremely confident in her statements, and the more confident she seems, the more believable her argument becomes. Another reason Choy effectively analyzes the argument in this essay is the fact that she fully acknowledges the other side of the argument and spends a good bit of time discussing it. Throughout most of the essay, she spends time on giving reasons argument for banning laptops are wrong. If Choy would have only given the reasons as to why laptops should be allowed in the classrooms, then the audience would not listen to what she has to say because everything would be extremely biased. In her analysis, Choy admits the main points to the argument for laptops being banned in the class. However, she gives specific examples each argument against laptops and knocks out each one by giving a specific example as to why it wouldn’t work. For example, she says, â€Å"we go too far when we prohibit students from taking notes in the way they find most useful (Choy).†The strategy of admitting a few points and then shooting all of these points down really enhances the argument to make it more believable. Choy used multiple strategies to help make her argument credible. Her argument is well organized and believable for readers, however, I feel that Choy spends too much time talking about the arguments for banning laptops in the rooms. This is one area where Choy could improve to make her argument stronger. She spends most of the time on proving the reasons for banning laptops and never gets deep into talking about why laptops should be allowed. If Choy were to add reasons and examples as to why laptops should be allowed, it would add the finishing touches to an already successful argument. Overall, Choy does a fantastic job of getting her point across and trying to convince her readers as to why banning laptops in the classroom would not make much of a difference and could possibly be harmful to students ability to learn in class.

Pride And Prejudice By Jane Austen - 986 Words

â€Å"Pride and Prejudice† written by Jane Austen is set in the Regency era. Jane Austen wanted to show us the life of women in society during this time. Jane did this through Elizabeth. Elizabeth’s whole life is about making relationships. One never knows what to expect the turn out of her relationships are going to be. In Elizabeth’s, relationships of love and twist with Darcy, Wickham, Georgiana, and Lady Catherine de Bourgh first impressions do not set the tone for life. Throughout the book wealth and status seem to be the definition of Happiness. This is not the case with Elizabeth. Elizabeth wants love to be happy. Her first impression with Mr. Darcy was not the best. From the book she thought he was a very proud man. His manners were not†¦show more content†¦Now Elizabeth does not always have bad first impressions, but that does not mean her first impressions are always right either. Mr. Wickham, she thought was a very well-mannered swell man. In the ballroom when they first meet Mr. Wickham seemed to have eyes just for her by this quote â€Å"Mr. Wickham was the happy man towards whom almost every female eye was turned, and Elizabeth was the happy women by whom he finally seated himself† (37). She thought she could have a serious relationship with him. She was starting to get close to him even as he drove her away from Mr. Darcy. Her option changed from good to bad quickly, however Elizabeth later thought Wickham was a horrible ma n hiding it with his polite manner. She lost all respect for him toward the end of the book. Her first impression of Wickham was not something that she could have stuck with. Wickham was definitely not the man of her dreams! Even though Georgiana did not have a major role in this book Elizabeth did grow to have a relationship with her. Here is a quote from Elizabeth’s thoughts about Georgiana at first â€Å"She found it difficult to obtain even a word from her beyond a monosyllable† (120). As seen from the quote Elizabeth at first thought of Georgiana as just Mr. Darcy’s shy little sister that she could not keep a conversation with. She never thought of her as a bad girl. Elizabeth maybe even felt